Concept explainers
To determine:-
Promoting your own business or a sales message which was required in the current or previous job to sell a product or service through sales letter or email marketing message to the prospective seller.
Introduction:-
The success of a business or the success in life both on how well a person persuades the other person in believing and accepting what he says or acts. Selling a product or service is important and is done through email marketing or through sales letter which is nothing but persuading a reader directly in the absence of a salesman. A person writing a sales letter or email needs to enter into the customer’s shoes first. One page is the challenging task to attract a customer hence it has to be well-written. Focus on the readers’ benefits in the introductory passage and grab their attention and the rest will follow with the way you justify the reasons for launching a product or providing service.
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Chapter 8 Solutions
Essentials of Business Communication (MindTap Course List)
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- Choose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.arrow_forwardAn adcampaign about a product or service (in a paragrap form).arrow_forwardDuring the preapproach stage of the selling process, a salesperson should: Question 14 options: a) learn as much as possible about a prospect's organization and its buyers. b) create point-of-purchase displays. c) handle price objections and close the sale. d) provide information about various referrals and discounts available.arrow_forward