Interview a salesperson from an expensive, a moderate, and an inexpensive outlet for the following. Ascertain their perceptions of the social classes or status of their customers. Determine if their sales approach differs with differing classes. a. Men’s clothing b. Women’s clothing c. Furniture d. Wine
Interview a salesperson from an expensive, a moderate, and an inexpensive outlet for the following. Ascertain their perceptions of the social classes or status of their customers. Determine if their sales approach differs with differing classes. a. Men’s clothing b. Women’s clothing c. Furniture d. Wine
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Interview a salesperson from an expensive, a
moderate, and an inexpensive outlet for the
following. Ascertain their perceptions of the
social classes or status of their customers.
Determine if their sales approach differs with
differing classes.
a. Men’s clothing
b. Women’s clothing
c. Furniture
d. Wine
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