Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 8, Problem 14CT
Summary Introduction
To determine: The similarity and difference between direct-mail and e-mail sales messages.
Introduction: The e-mail and direct sales are the messages that are sent for the promotional purposes.
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
What is E-mail marketing?
How are direct-mail and e-mail sales messages similar, and how are they different?
Detailed explanation and steps on how to create effective and ethical direct-mail and e-mail sales messages?
Chapter 8 Solutions
Essentials of Business Communication (MindTap Course List)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, subject and related others by exploring similar questions and additional content below.Similar questions
- Before composing a letter to sell a product, what should the writer do? How shall he/she write successful email sales messages? Write any four points.arrow_forwardYou are presently working as a consultant with a well-known soft drink business. Include this conversation as part of your overall marketing strategy when explaining to the business how the Internet should be included into your overall marketing strategy and what efforts the firm should take to improve its online image. Create drafts of all live-required web pages prior to their release.arrow_forwardWhy is it necessary to evaluate brand communication effectiveness?arrow_forward
- How can the selection of appropriate keywords impact the success of an online advertising campaign?arrow_forwardWhat are subtle marketing tricks? subtle advertising products on personal social media pages without being too pushy?arrow_forwardWhat are some sources of negative public relations?How should an organization deal with unfavorablepublic relations?arrow_forward
- What is the Advertising e-business model?arrow_forwardWhat elements make an ad effective? Why?arrow_forwardExplain the phases of exposure, attention, and comprehension that occur when an individual is shown a particular advertisement. Give an example of advertisements you have seen that have used anthropomorphism to sell products. How did you react to such advertisements? What is your opinion on how effective these advertisements have been in capturing your attention. Give an example of advertisements that have involuntarily caught your attention. Which aspect of the advertisement attracted your attention?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage LearningEssentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage LearningAccounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
- International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education
BUSN 11 Introduction to Business Student Edition
Business
ISBN:9781337407137
Author:Kelly
Publisher:Cengage Learning
Essentials of Business Communication (MindTap Cou...
Business
ISBN:9781337386494
Author:Mary Ellen Guffey, Dana Loewy
Publisher:Cengage Learning
Accounting Information Systems (14th Edition)
Business
ISBN:9780134474021
Author:Marshall B. Romney, Paul J. Steinbart
Publisher:PEARSON
International Business: Competing in the Global M...
Business
ISBN:9781259929441
Author:Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher:McGraw-Hill Education