The use of short-term incentives to encourage the purchase or sale of a product or service is called ________. Select one: a. direct marketing b. personal selling c. public relations d. sales promotion
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The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.
Select one:
a. direct marketing
b. personal selling
c. public relations
d. sales promotion
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- It is an important marketing tool to obtain a business a) preparation b) bidder c) bid d) planningAccording to the text, the proper function of marketing is to persuade consumers to buy what firms want to sell. -True -FalseWhen the term "Marketing" is mentioned, many people assume it is only advertising. The fact of the matter is that marketing encompasses many principles. One of those principles is Value Proposition". value proposition is the full mix of benefits upon which a brand is positioned. There are five possible value propositions. List and briefly explain and give an example on each one.
- The objective of marketing communications is to enhance brand equity as a means of ____________. Select one: a. reducing the advertising budget b. increasing consumer brand loyalty c. increasing short-term sales d. defining the marketing mix e. reducing the promotional budgetIt is one of the clear advantages that the company presents and for which the consumer modifies his reactions to the purchase decision: Select one: a.Positioning strategy b.discount and promotion c.pricing strategy d.media plancreate a 1-page, help wanted ad for an entry level marketing person. In your ad, provide the following details 1: attention grabbing title 2: A brief summary of the entry- level marketing position 3: A list of the desired virtues applications should possess and explain five of the virtues covered in this week's materials 4: Instructions for applying for the job.
- Choose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.What were the top 3 associations that SFA led to in the minds of customers concerning the salesperson? A. Satisfaction with the salesperson, information, and product knowledge B. Trust in the salesperson, market knowledge, and responsiveness C. Professionalism, information, and market knowledge D. Information, understanding and anticipating needs, and decision makingSome people love Apple products. They see their quality, and image is something that appeals to them. What is the marketing term for this? a. publicity objective b. marketing differentiator c. competitive advantage d. sales promotional theme
- choose the correct What stage of marketing raised the slogan 'Selling everything that is produced? a) Sales. b ) Department of Marketing. c)Marketing company. d)Production.How does each of the following factors affect the decision to emphasize personal selling or advertising and salespromotion?a. geographic market concentrationb. length of marketing channelsc. degree of product technical complexity37)The use of short-term incentives to encourage the purchase or sale of a product or service called Select one: a. sales promotion b. public relations c. personal selling d. direct marketing