Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 8, Problem 8.4AAC
Summary Introduction
To determine:
A keynote speaker for the first year of the school.
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Imagine that you are a database manager for a company that has hundreds of salespeople who need to check, edit, and add information to the database from time to time. Despite repeated training sessions, many salespeople still struggle with using the database properly. Your supervisor asks you if there is a way to make it easier for the sales force to interact with the database. What solution would you recommend in this situation? Describe the specific steps that you would need to take to make this solution work.
Please provide explanation without direct answers.
Of all the potential advantages that online ads have over other formats, which of the following is not one of them?
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Marketers can track how long visitors where visitors go after seeing an ad.
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Essentials of Business Communication (MindTap Course List)
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- Reflect on the challenges of communicating bad news, writing a letter of complaint, and refusing a claim while maintaining a positive work or customer relationship. When would you use a direct approach in communicating challenging news or refusing a claim? What are the advantages of an indirect approach in such cases? What do you see as the pitfalls or potential difficulties in writing a letter of complaint? How would you overcome these obstacles? Provide at least one example from you own experience in writing or receiving such messages.arrow_forwardPlease Answer correct both a and b Thanksarrow_forwardThe founder of your company believes that younger employees are more dynamic and perform better in sales positions. He recommends that you set an age requirement for the position for applicants between the ages of 18 and 25 before placing a fresh job ad for your sales division. Is his recommendation reasonable? Why or why not?arrow_forward
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- In creating a newsletter to highlight the workers at your bakery, what would you say if an employee tells you that she does not want to be included? What argument would you use to convince her that it would be for her benefit?arrow_forwardOne of your classmates has just finished an on-campus job interview with a representative from a local bank. During the interview, the recruiter discussed the need for qualified people to serve on a team that manages the relationship with a major outsourcing vendor who handles all credit card payments. Your classmate just sent you a text message that says you should cancel your interview with this firm because the role discussed seemed meaningless. Would you cancel the interview? How would you reply to your classmate?arrow_forwardCUSTOMER PERSONA “A buyer persona is a detailed description of someone who represents your target audience. This persona is fictional but based on deep research of your existing or desired audience. You might also hear it called a customer persona, audience persona, or marketing persona. You can’t get to know every customer or prospect individually. But you can create a customer persona to represent your customer base. (That being said: since different types of customers may buy your products for different reasons, you might need to create more than one buyer persona.) You’ll give this buyer persona a name, demographic details, interests, and behavioral traits (including a consumption biography of what other items this person could also own besides your product). You’ll understand their goals, pain points, and buying patterns. You can even give them a face using stock photography or illustration if you want. Basically, you want to think about and speak about this model customer as if…arrow_forward
- A key activity that a sales manager might do in a typical month is making sales calls with a salesperson. The main reason for this is to: a. Use joint sales calls as a training and coaching tool b. Look for a reason to fire the salesperson. c. Observe how the salesperson manages expense account d. Establish the sales manager as the account leadarrow_forwardSuppose you run a small business of homemade cakes. A customer ordered a buttercream cake in chocolate flavor. The order was not delivered on time by the bike service you used. As a result, buttercream melted a little and cake got deformed when it reached its destination. Compose a self-fulfilling email to apologize for the delay and to make up for the loss. You may offer a discount package as a compensation to maintain your client’s interest. Start with an apology; give reference to the order and state reasons for the delay. Offer compensation. End on a positive note. P.S: Include details in these columns in the beginning: To: Subject:arrow_forwardWhich of the following is a lawful statement in mortgage loan advertising? A)" We will refinance your home at no cost if you refer your clients to us." B) "You have been preapproved for a fixed-rate loan, so call us today.* C) "Make your clients' purchase offers more competitive with a preapproval letter from us. D) "For every friend you send to us who closes a loan, we will give you a $100 gift card.*arrow_forward
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