Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 8, Problem 12CT
Summary Introduction
To think critically about: The word ‘persuasion’ and discuss its connotations.
Introduction: Persuasion means trying to change someone’s perception about something.
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Essentials of Business Communication (MindTap Course List)
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