Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 8, Problem 8.18AAC
Summary Introduction
To determine:-
Your learning about short persuasive messages online and write your own 140-character persuasive tweet or post by taking the help of Fig 8.9 as a starting point and model.
Introduction:-
Persuasive messages are those messages that are written to convince the reader about a certain thing and make other persons agree with your thinking in a professional way. The author heavily uses facts to express his opinion. Persuasive individuals become managers, executives, and entrepreneurs because they are the decision makers and their ideas prevail.
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Chapter 8 Solutions
Essentials of Business Communication (MindTap Course List)
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- How would you communicate to a colleague that is sending too many FYI e-mails, sending too may unclear e-mails, or copying too many people on her messages?arrow_forwardBrainstorm to identify a special skill you have, an event you want others to attend, a charitable cause dear to your heart, or a product you like. Applying what you have learned about short persuasive messages online, write your own 140-character persuasive tweet or post.arrow_forwardExplain how the tone and style of your persuasive messages impact their persuasiveness. Specifically, address how personal touch, action-oriented language, confidence, choice and positivity affect how message recipients respond. Provide an example!arrow_forward
- The recent anti-tobacco printed ad demonstrated calcified and damaged lungs of a cigarette smoker, which gave rise to fear regarding negative health outcomes of smoking. From the perspective of communication strategy, the message of that add evoked Information-based appeal Message complexity Multifaceted response Emotion-based appealarrow_forwardBased on what you’ve read in the text about how business messages can use Social Media and electronic messages, consider what would be important when trying to reach Digital Natives? List the important elements that should be considered. If you wanted to use an electronic message that would appeal to both Digital Natives and Digital Immigrants, how do you compose a message that will reach both, and which medium or media would you use? What are other things you would need to consider?arrow_forward19) Millennials number around 83 million and represent a huge business opportunity in the United States. Which of the following is a defining feature of millennials? 19) A) This cohort prefers face-to-face meetings over virtual communication. B) This cohort is opposed to working remotely. C) This cohort consists of people born between 1946 and 1964. D) This cohort is solely concerned about money. E) This cohort is concerned with advancement, recognition, and improved capabilities.arrow_forward
- what factors might cause an individual, employee, or firm to be cautious in their use of social networks? (this is for an Information Technology class that is part of a Business Management degree)arrow_forwardA writer compared letters and social media posts: “What is special about a letter is the time that is taken in creating a letter—that someone went to the trouble of finding a piece of paper, sitting down, crafting their thoughts, putting them on paper, and that they created this document really just for me. A letter is a very singular expression, it’s a unique document, and for that reason, to get it in the mail feels almost like a gift. . . . It’s a piece of paper that I can feel. . . . There’s a physical connection.”35 How might these observations apply to business letters? What other special traits can you identify (L.O. 1)arrow_forwardWhen planning a message, you need to firstly analyse the situation by recognising and defining the purpose of message. To do this, you will also develop the profile of your audience. Explain the steps you will take to develop the profile of the audience.arrow_forward
- Suppose you are a customer relationship manager in a company. Imagine you want to change the company's current social media strategy. 1) How do you change and advertise your social media marketing strategies for your business? Which social media tools do you prefer? What kind of social media page are you opening and which photos will you use? 2) What products and services will you advertise on social media? 3) How would you define your target audience on social media? 4) How do you measure your effectiveness on social media? 5) Which companies or people will you follow? 6) What marketing strategies will you use to increase the number of followers? 7) What customer relationship management strategies will you use to outperform your competitors on social media?arrow_forwardPersonalization is usually not accepted when derived from information collected or observed during direct interactions but accepted when derived from non-transactional information, say social media sites. A. True B. Falsearrow_forwardwhat are some of the ways that the president of a hiking company can use twitter to engage potential costumers without being overly promotianalarrow_forward
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