- Finding out examples of puffery and those ads that need to prove their claims. Introduction :- Puffery in advertising is not illegal though it has some rules and regulations to be followed. Advertisement puffery means advertisement made with loud and exaggerated statements that are actually not true in the case of the product or service.

Question

20 years ago, Al Ries and Laura Ries indicated that it has long been a trade secret advertising doesn't really sell - and that PR has more intrinsic credibility. In 2002, they introduced the Book called “The Fall of Advertising and the Rise of PR”. In what ways and to what extent do you think Public Relations can replace Advertising?

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Question

Chapter 8, Problem 8.19AAC

Summary Introduction

To determine:-

Finding out examples of puffery and those ads that need to prove their claims.

Introduction:-

Puffery in advertising is not illegal though it has some rules and regulations to be followed. Advertisement puffery means advertisement made with loud and exaggerated statements that are actually not true in the case of the product or service.

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20 years ago, Al Ries and Laura Ries indicated that it has long been a trade secret advertising doesn't really sell - and that PR has more intrinsic credibility. In 2002, they introduced the Book called “The Fall of Advertising and the Rise of PR”. In what ways and to what extent do you think Public Relations can replace Advertising?

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