Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 8, Problem 8.12AAC
Summary Introduction
To determine:
A memo to all staff members to reduce express delivery fees.
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A Fresh Message
Mike Jones began Coco Loco in 2006 and saw an opportunity to make some quick money and supplement his full time income. He was able to source coconuts quite easily since he lived and operated out of the Manzanilla area, the heartland of the coconut estates. Mike began by acquiring contracts to service small scale supermarkets in the area. The company was always credited with being able to be the provider of the timeliest product to market (freshness). For the first 3 years, Mike and his pal, Sam, managed the operations with the use of two labourers. After acquiring additional supermarkets in other rural areas in the South land, Mike expanded operations and employed four additional employees.
“Up to that point, we had room to grow but we really had no advertising plan,” Mike stated. “We were relying mostly on word-of-mouth.”
By 2009, Mike hired three additional persons to focus on selling to rural pharmacies and small scale convenience shops (parlours and NP quick…
A Fresh Message
Mike Jones began Coco Loco in 2006 and saw an opportunity to make some quick money and supplement his full time income. He was able to source coconuts quite easily since he lived and operated out of the Manzanilla area, the heartland of the coconut estates. Mike began by acquiring contracts to service small scale supermarkets in the area. The company was always credited with being able to be the provider of the timeliest product to market (freshness). For the first 3 years, Mike and his pal, Sam, managed the operations with the use of two labourers. After acquiring additional supermarkets in other rural areas in the South land, Mike expanded operations and employed four additional employees.
“Up to that point, we had room to grow but we really had no advertising plan,” Mike stated. “We were relying mostly on word-of-mouth.”
By 2009, Mike hired three additional persons to focus on selling to rural pharmacies and small scale convenience shops (parlours and NP quick…
A Fresh Message
Mike Jones began Coco Loco in 2006 and saw an opportunity to make some quick money and supplement his full time income. He was able to source coconuts quite easily since he lived and operated out of the Manzanilla area, the heartland of the coconut estates. Mike began by acquiring contracts to service small scale supermarkets in the area. The company was always credited with being able to be the provider of the timeliest product to market (freshness). For the first 3 years, Mike and his pal, Sam, managed the operations with the use of two labourers. After acquiring additional supermarkets in other rural areas in the South land, Mike expanded operations and employed four additional employees.
“Up to that point, we had room to grow but we really had no advertising plan,” Mike stated. “We were relying mostly on word-of-mouth.”
By 2009, Mike hired three additional persons to focus on selling to rural pharmacies and small scale convenience shops (parlours and NP quick…
Chapter 8 Solutions
Essentials of Business Communication (MindTap Course List)
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- In the context of how fast, convenient, cost-effective, email, instant messaging, blogs, and podcasts can fully replace business meetings and other face-to-face communications? Why not? Why or why not?arrow_forwardChoosing a Visual for Allied Distribution When you are presented with raw data, you may have several options for which visual you choose to present the data. Some of these options will be more effective than others. Your job is to choose the one that best communicates your message. Read the overview below and complete the activities that follow. You work for Allied Distribution, a food service distributor that offers wholesale prices to a variety of customers, including restaurants, hotels, schools, hospitals, and other types of businesses that offer food service to their employees. You recently conducted a survey of your major clients in Wisconsin and are now selecting visuals for your report. In planning your visuals, you have decided to include a visual that shows the distribution of the types of companies the respondents in your survey represent. Your purpose in using a visual to present these data is to show your reader what types of companies are represented in the survey…arrow_forwardAssume you've been asked by the vice president of marketing to design a program to generate labels for a one-time advertising promotion. As an IT manager, you're well aware that the labels may be created more quickly by exporting data to a word processing program and employing the mail merge feature. What would you do if you were in this situation??arrow_forward
- Throughout the 60's and 70's, CBS Evening News Anchor, Walter Cronkite used this tagline to sign-off on his nightly broadcast? Question 4 options: "Good night, and good luck." "That's the way it is." "We're in touch, so you be in touch." "And that's a part of our world."arrow_forwardRespond to the Discussion A discussion response is meant to allow a person time for personal reflection in order to respond thoughtfully to a topic following a group discussion in which ideas and thoughts were exchanged on a particular topic or issue. Discussion: Supply and demand is something that companies must understand and adapt with if they want to succeed. For a service specifically, this can be difficult because services cannot be stocked, or inventoried and they are often intangible which makes measuring levels of service subjective and sometimes difficult (Wirtz & Lovelock, 2018). Supply is the amount of service that can be provided at a certain time, and demand is the customer’s need of that service. Demand can sometimes be difficult to determine with a service. For example, a restaurant knows that they will probably be busier during prime lunch hours, and less busy from 2-5 before dinner. This means that they can staff accordingly. However, they never know quite how…arrow_forwardAssumptions about email? What path does information follow as it travels from one place to another? Write down everything that you have picked up. As a first question, why are there any differences? Think about the range of models' levels of granularity (or lack thereof).arrow_forward
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