Essentials of Business Communication (MindTap Course List)
Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 8, Problem 15CT
Summary Introduction

To determine: Whether it is ethical for a business to resort to extreme means to drive sales.

Introduction:

Barabas, a clothing company based in Los Angeles used the name of Mexican drug kingpin Joaquin "El Chapo' Guzman to boost its business and as a result, received backlash from the public. The tagline at the company website said, "EL CHAPO GUZMAN WEARING BARABAS SHIRT!”

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