Concept explainers
Suppose you are a customer relationship manager in a company. Imagine you want to change the company's current social media strategy. 1) How do you change and advertise your social media marketing strategies for your business? Which social media tools do you prefer? What kind of social media page are you opening and which photos will you use? 2) What products and services will you advertise on social media? 3) How would you define your target audience on social media? 4) How do you measure your effectiveness on social media? 5) Which companies or people will you follow? 6) What marketing strategies will you use to increase the number of followers? 7) What customer relationship management strategies will you use to outperform your competitors on social media?
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- Analyzing the Amazon website explain the following: Is Amazon Content: Is the content of the selected website relevant for its intended audience? Why, why not? Is there anything they can do to make it more relevant? Social Media Integration: Is the social media component well-integrated with the website you selected? How does it work? Any recommendations? Call-for-Action: Does the website include a call-for-action component (a share, subscribe, donate, enter to win, etc.)? How does it work? How effective do you think it is? Can it be improved?arrow_forwardwrite clearly pleasearrow_forwardAmbassador Italian Restaurant has a large customer base. Their goal is to increase repeat visits through increased customer loyalty. They are considering social media efforts but are unsure of which platforms to focus on or why. Please prepare a multi-step recommendation for the client. Your detailed social media plan must contain plans for user acquisition and engagement. Also, include ways to measure success and explain your recommendation thoroughly.arrow_forward
- What is the optimal way for brands to utilize social media in the feedback loop of the communication model? What must brands do to ensure this feedback loop does not damage their brand equity? Also, what social media tools are a “must”? Where does a brand "draw-the-line" in selecting social media tools and execution of social media presence?arrow_forwardDuring which stage of a social media strategy would you monitor the metrics you choose.arrow_forwardshare some wisdom about social media sites: First, your fave social media site from a user's point of view. Then, name a favorite product you think would market well using social media; this should be an existing product. Imagine you are marketing that product and promoting it via a social media outlet. Would you use the same social media site as you prefer as a user? Why or why not? What would your target market look like for the product you are trying to market? Prepare a slogan or approach style you might use in a social media ad - you can describe it, or actually share the script with the class.arrow_forward
- Make your own company to help SPOTIFY gain customers/ audience.why should spotify hire your company to work for them (remember that youre creating a company that will promote spotify that way they will have more customers) BUYER PERSONA – (Your company) Identify AND discussion OF SELECTED strategy of your company BRAND strategyarrow_forwardExplain the significance of Social Media Marketing Analytics? In addition, discuss the 4 reasons mentioned below as to why Social Media Marketing analystivs tend to add value to an organizations bottom line. 1. Situation analysis (internal, competitor, consumers, environment) 2. Segmentation (targeting, positioning) 3. Marketing Mix 4. Acquisition and retentionarrow_forwardProduce two employability related communications:- Personal brandingt and LinkedIn summary writing. Use the content og your brand to craft a LinkedIn summary which communicates your personalty and tells your story. Your perosnal brand gives you the opportuntiy to construct and manage the image you would like to communicate to your audience.arrow_forward
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