Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Suppose you are a customer relationship manager in a company. Imagine you want to change the company's current social media strategy. 1) How do you change and advertise your social media marketing strategies for your business? Which social media tools do you prefer? What kind of social media page are you opening and which photos will you use? 2) What products and services will you advertise on social media? 3) How would you define your target audience on social media? 4) How do you measure your effectiveness on social media? 5) Which companies or people will you follow? 6) What marketing strategies will you use to increase the number of followers? 7) What customer relationship management strategies will you use to outperform your competitors on social media?

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