Concept explainers
Choosing a Visual for Allied Distribution
When you are presented with raw data, you may have several options for which visual you choose to present the data. Some of these options will be more effective than others. Your job is to choose the one that best communicates your message.
Read the overview below and complete the activities that follow.
You work for Allied Distribution, a food service distributor that offers wholesale prices to a variety of customers, including restaurants, hotels, schools, hospitals, and other types of businesses that offer food service to their employees. You recently conducted a survey of your major clients in Wisconsin and are now selecting visuals for your report.
In planning your visuals, you have decided to include a visual that shows the distribution of the types of companies the respondents in your survey represent. Your purpose in using a visual to present these data is to show your reader what types of companies are represented in the survey and to give the reader an immediate understanding of how much any one type of company is represented. The distribution is as follows: restaurants, 35 percent; hotels, 22 percent; schools, 17 percent; hospitals, 13 percent; businesses/manufacturing firms, 8 percent; other, 5 percent.
This visual will be the fourth one in your report. Two of the previous visuals are tables, and the third is a bar chart. The visual that follows the one you create for the above data will be a map showing where your clients are located throughout Wisconsin.
Answer the questions to defend your choice of the format your visual will take and to explain how you will number and title the visual.
You would use a pie chart to represent these data to
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compare the differences in the percentages.
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examine discrete (individual) units of raw data.
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determine a trend in the percentages over time.
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compare each percentage (piece of information) relative to the entire set of data (the whole).
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view all the variables from a three-dimensional perspective.
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