According to your lecture on personal selling, salespersons can use different persuasion tools or “weapons of influence” as specific sales tactics. If Jocelyn is a salesperson and she casually reminds you that at your last meeting, you said you would be interested in making a purchase, she is using which tactic:

According to your lecture on personal selling, salespersons can use different persuasion tools or “weapons of influence” as specific sales tactics. If Jocelyn is a salesperson and she casually reminds you that at your last meeting, you said you would be interested in making a purchase, she is using which tactic:

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section: Chapter Questions

Problem 12DRQ

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