Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Transcribed Image Text:Question 8
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Contests, Samples, and coupons can be
counted as the examples of tools of sales
promotion.
Select one:
a. False
b. True
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- The promotional mix is the combination of promotional tools used to reach the target market and fulfill the organization's overall goals. True Falsearrow_forwardBased on the comment that “customers don’t want to be sold,” what should a salesperson do to sell to a customer?arrow_forwardDiscuss the use of gamification elements in sales promotions to enhance customer engagement and create memorable brand experiences.arrow_forward
- The content of interruption ads is focused around selling a product or service regardless of its value to the target market. True or Falsearrow_forwardCompared to convenience products, shopping products are _______. a. found in fewer stores b. new products unknown to a potential buyer c. purchased without significant planning d. less expensivearrow_forwardPersonal selling is considered the world's oldest form of promotion and involves face-to-face presentation of products and services to potential buyers. () a) True b) Falsearrow_forward
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