8. In assessing the effectiveness of a market segmentation approach, stability is the A. degree to which individual market segments are easy to identify and measure B. degree to which a segment is large cough and profitable enough to warrant investment C. degree to which segment consumer preferences are stable over time D. ability to communicate with and reach the target market

8. In assessing the effectiveness of a market segmentation approach, stability is the A. degree to which individual market segments are easy to identify and measure B. degree to which a segment is large cough and profitable enough to warrant investment C. degree to which segment consumer preferences are stable over time D. ability to communicate with and reach the target market

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter9: Market Segmentation, Targeting, And Positioning

Section9.9: Classifying Segmentation Variables

Problem 1LO

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