In marketing, the segmentation is to: a. Divide the market into clusters of consumers who share similar needs b. Develop effective marketing mix strategies c. Select attractive market opportunities that are in line with a company’s capabilities d. Create a distinctive image in the minds of consumers

In marketing, the segmentation is to: a. Divide the market into clusters of consumers who share similar needs b. Develop effective marketing mix strategies c. Select attractive market opportunities that are in line with a company’s capabilities d. Create a distinctive image in the minds of consumers

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

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