Conduct an interview with someone who matches the segmentation basis of your target market for the market research project. - What questions did you ask? what was their response? analyze - why did you ask those questions? how did you choose how to word/frame the questions? - how did was the interview conducted (email, phone, etc) - analyze the interview in the context of the info you learned and how it helps with your market research project. If it does not, explain why not.

Conduct an interview with someone who matches the segmentation basis of your target market for the market research project. - What questions did you ask? what was their response? analyze - why did you ask those questions? how did you choose how to word/frame the questions? - how did was the interview conducted (email, phone, etc) - analyze the interview in the context of the info you learned and how it helps with your market research project. If it does not, explain why not.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter10: Marketing Research

Section10.5: Technology In Marketing Research

Problem 1LO

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