Secondary market research is generally less valuable than primary market research. Which of the are reasons why this is true? (There may be multiple reasons — check all which apply) Group of answer choices Market conditions may change more rapidly than we expect. So if the research is not fresh there is a chance it will not accurately reflect the market. Secondary market research is cheaper. When you oversee new market research, you know the assumptions which go into the research which means you are better able to interpret the data. Market researchers of earlier research might have omitted information critical to the questions you need to answer.

Secondary market research is generally less valuable than primary market research. Which of the are reasons why this is true? (There may be multiple reasons — check all which apply) Group of answer choices Market conditions may change more rapidly than we expect. So if the research is not fresh there is a chance it will not accurately reflect the market. Secondary market research is cheaper. When you oversee new market research, you know the assumptions which go into the research which means you are better able to interpret the data. Market researchers of earlier research might have omitted information critical to the questions you need to answer.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter10: Marketing Research

Section10.6: Classifying Data As Primary Or Secondary

Problem 1LO

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