Segmentation strategy that uses for example customer loyalty and purchase occasion as the basis of segmenting the market is using. -_strategy. Select one: a Behavioral segmentation b. Geographic segmentation c. Psychographic segmentation d. Demographic segmentation

Which of the following would most likely benefit from being categorized as segmentation by product usage?   Protection services   Fast food restaurant   Silicon Valley   Dairy farmers.

I need this question done in 10 minutes    A. Explain differentiated (multi segment) and undifferentiated (mass marketing) target marketing strategies for a bookshop selling books, magazines, and stationery. Is a concentrated (niche) target marketing approach likely to be useful? Answer yes or no and explain why or why not.  B. Describe a specific segment that would be a useful target market for a magazine called Fishing New Zealand. (use all four segmentation bases – Demographics, Geographics, Psychographics and Behaviour).  C. Does gender based segmentation of the pen product category make sense? Answer yes or no and then explain your answer.