1a) Consider the various segmentation strategies in the textbook. Which one of the following attributes would most help identify a customer segment for this product of Jackery Explorer 1000 Portable Power Station? (Highlight one answer) Household Size Income Lifestyle Geographic Location Explain your answer: 1b)Jackery Explorer 1000 Portable Power Station. Consider all the products this company offers. What kind of targeting strategy are they using? (Highlight one answer) Undifferentiated Targeting Strategy (mass marketing) Differentiated Targeting Strategy Concentrated Targeting Strategy Micromarketing (one-to-one marketing) Explain your answer: 1c) Identify the positioning method(s) being used in the following promotion. Describe how the company is positioning this product. Cite examples from the image to explain your answer. "Prepare for the Unprepared Image"
1a) Consider the various segmentation strategies in the textbook. Which one of the following attributes would most help identify a customer segment for this product of Jackery Explorer 1000 Portable Power Station? (Highlight one answer)
-
- Household Size
- Income
- Lifestyle
- Geographic Location
Explain your answer:
1b)Jackery Explorer 1000 Portable Power Station. Consider all the products this company offers. What kind of targeting strategy are they using? (Highlight one answer)
- Undifferentiated Targeting Strategy (mass marketing)
- Differentiated Targeting Strategy
- Concentrated Targeting Strategy
- Micromarketing (one-to-one marketing)
Explain your answer:
1c) Identify the positioning method(s) being used in the following promotion. Describe how the company is positioning this product. Cite examples from the image to explain your answer. "Prepare for the Unprepared Image"
1d) Which of the following brand extensions would be the best fit for this product of the Jackery Explorer 1000 Portable Power Station? (Highlight one answer)
- Portable Electric Margarita Machines
- Portable Electric Coolers/Fridges
- Portable Electric Vacuum Cleaners
- Portable Electric Coffee Makers
Explain your answer:
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