If a company selling household cleaners identified four market segments namelyconsumers who want a multi-purpose cleaner; customers who want an anti-bacterialcleaner; customers who wants a stain-removing cleaner and customers who wants anice-smelling cleaner. Which segmentation base is used by this company?O 1) Geographic segmentation2) Demographic segmentation3) Behavioural segmentation4) Psychographic segmentation

The segmentation is done to divide the customers with similar characteristics in a group this makes…

Answered: Which segmentation base is used by this…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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By dividing its market according to this specific type of market segmentation McDonald's may offer a variety of breakfast options of Spam and rice in Hawaii, tacos in Arizona, and lobster rolls in Massachusetts. What type of market segmentation is McDonald's utilizing? Psychographic segmentation Geographic segmentation Behavioral segmentation Demographic segmentation
We have decided to open our own business called ABC Headphones. Customers to target: Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income – Middle class and upper class Gender – Both male and female Geographic: Urban areas Behavioural and Psychographic: Technology-savvy, professionals, student and who live an active lifestyle. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.
Luca, a customer who buys Coca Cola during lunchtime everyday is a target for companies selling carbonated drinks because of his repeated consumption of the product. This information is essential when dividing the market through what kind of segmentation?Consumption segmentationDemographic segmentationGeodemographic segmentationBehavioral segmentationGeographic segmentationPsychographic segmentation
In marketing, the segmentation is to:a. Divide the market into clusters of consumers who share similar needsb. Develop effective marketing mix strategiesc. Select attractive market opportunities that are in line with a company’s capabilitiesd. Create a distinctive image in the minds of consumers
Which of the following is not a criterion that must be met whenevaluating segment attractiveness?
Life-stage segmentation doesn't provides a powerful marketing tool for marketers in all industries to better find, understand and engage consumers Select one: True False
Kelvin analyzes customer desire and how they use products in his cosmetics store to better serve them by using which of the following? Select one: A. Behavioural segmentation B. Psychographic segmentation C. Geographic segmentation D. Demographic segmentation
Highlight with examples why a researcher would use Behavioral and Psychographic segmentation for a preferred market?
In marketing, the segmentation seeks to: a. Divide the market into clusters of consumers who share similar needs b. Select attractive market opportunities that are in line with a company’s capabilities c. Create a distinctive image in the minds of consumers d. Develop effective marketing mix strategies
The process of evaluating each market segments attractiveness and selecting one or few is known as: A)Target marketing B)Target distribution C)Market positioning D)Market segmentation
1a) Consider the various segmentation strategies in the textbook. Which one of the following attributes would most help identify a customer segment for this product of Jackery Explorer 1000 Portable Power Station? (Highlight one answer) Household Size Income Lifestyle Geographic Location Explain your answer: 1b)Jackery Explorer 1000 Portable Power Station. Consider all the products this company offers. What kind of targeting strategy are they using? (Highlight one answer) Undifferentiated Targeting Strategy (mass marketing) Differentiated Targeting Strategy Concentrated Targeting Strategy Micromarketing (one-to-one marketing) Explain your answer: 1c) Identify the positioning method(s) being used in the following promotion. Describe how the company is positioning this product. Cite examples from the image to explain your answer. "Prepare for the Unprepared Image" 1d) Which of the following brand extensions would be the best fit for this product of the Jackery Explorer 1000…
Which of the following would most likely benefit from being categorized as segmentation by product usage? Protection services Fast food restaurant Silicon Valley Dairy farmers.

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