When measuring the appeal of a segment, which of the following statements s NOT true: O The relative advantage of a firm to serve this segment is specific to each firm's competitive situation O The relative advantage of the frm to serve this segment is considered as the firm's external strength O The overall appeal of the segment is considered as the firm's external strength O An attractive segment is equally appealing to all firms competing in that market

A local grocery offers a $1 discount to a customer when he or she spends $50. This is an example of segmentation. O need-based demographic O behavioral pscycographic

The following attributes describe which type of segmentation: personality, values, and lifestyle?Choose one answer.a. Demographic b. Volume c. Psychographic d. Volume

MARKET SEGMENTS Convenience driven consumers These are consumers that are looking to simplify the purchase, or its process, and are primarily seeking the benefit of convenience. Budget conscious shoppers These consumers may make their purchase decision based on the lowest price, or select the product that represents the best value for money.   Focus on quality This is a segment of consumers who are  interested in higher quality products and services. Many consumers in this segment believe that buying higher quality represents better value over time.   Rational, value for money The consumers in this market segment are more involved in the purchase decision and look to make decisions on a “best product solution” basis.   Attracted to strong brands This market segment is less involved in their purchase decision, and will rely upon a strong brand to guide their purchase decision.   Environmentally aware This is an emerging segment consisting of people who take into account the…