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explain geodemographic segmentation and how it differs from other forms of market segmentation.
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- List and briefly describe five commonly used market segmentation approaches. Provide an example for each.Discuss the concept of market segmentation and how the total market is segmented?How does market segmentation differ from market targeting. What factors must look at in evaluating market segment?
- Understand the need for market segmentation and the approches available to do itThere are many ways to segment a market, but not all segmentations are effective. Explain the five requirements for effective market segmentationDiscuss how these four segmentation bases (geographic, demographic, behavioural and psychographic) influence the market segmentation. Give suitable examples in your answer.
- Identifying and explain three (3) benefits of market segmentation.How is demographic segmentation used in consumer markets? Provide an example where marketers have used demographic segmentation.Not all segmentation schemes are useful. To be useful, market segments must rate favorably on certain key criteria. Explain