Which of these is NOT an example of how to conduct external trend analysis? polling using questionnaires O analyzing product sale trends O analyzing general market trends
Q: Engaging customers in generating new ideas for products or services is an unethical use of social…
A: The given statement is false and the reason for the same can be explained below.
Q: Explain the relationship between product safetyand product liability.
A: Firms manufacture product and sell it to consumers. Product safety standards are of great importance…
Q: A retailer buys and sells merchandise.; True or False
A: A retailer's responsibility is to find the most cost-effective way to obtain goods from suppliers…
Q: ._______ The process of planning and executing the conception, pricing, promotion, and distribution…
A: Price describes the cost paid by the consumer to get a product. Pricing is a procedure of finalizing…
Q: The Total Cost and Expenses is calculated by – a. adding cost and expenses b. subtracting expenses…
A: Each company wants to study their expenses and revenue amount so that they can control upon the…
Q: ____________ Plastic water bottles, while convenient forcustomers, are a clear example that…
A: Needs of customers is described as their motivation that make them to purchase any specific goods or…
Q: Define the chosen topic/concept in your own words. From there, explain the important points you…
A: The concept we are choosing is consumer behaviour : Definition of consumer : The consumer is a…
Q: Radio advertising offers a high degree of selectivity; True or False
A: Radio is a fantastic medium for ambitious small and medium-sized businesses looking to grow; for…
Q: What is the difference between a line extension and a brand extension?
A: When a company expands an existing product line, this is referred to as a line extension. A…
Q: Which of the following is a good example of the "country of origin effect" on international…
A: Country of origin definitely has a certain image from the perspective of the customers. The details…
Q: Q1. Business Nar - Value propositic Propose model
A: Adidas Parley is a brand which was launched in 2015 which consists clothing and footwear products.…
Q: How might buyers’ perceptions of price influence pricing decisions?
A: Pricing is the process through which manufacturers calculate what they will get in return for their…
Q: In your own words, how do you differentiate a "Journal" from a "ledger"? What are your ideas and…
A: A journal is an auxiliary book of record that records financial exchanges as per bookkeeping norms.…
Q: If you are the owner of the service provider where you acquired the service, what will be your…
A: A business's decision to incorporate exceptional client service can solely go to date as its skills…
Q: How does supply-chain management encourage cooperation between buyers and sellers?
A: A supply chain is a network that links a company and its suppliers in order to create and distribute…
Q: Beneficial-sales promotions growth, sometimes even at an artificial level. This growth benefit is…
A: Ans. Introduction Promotion is an endeavor by advertisers to illuminate, convince, or remind…
Q: In your own words, Explain What are the advantages and disadvantages of digital photography? Write…
A: Digital photography refers to the use of electronic and computing devices to capture, create, edit…
Q: Explain the various types of pricing objectives.
A: In economics and finance, pricing is the act of calculating the worth of a commodity or service.…
Q: Explain what a product is and how products are classified.
A: Challenges associated with the product development strategy: 1.Unpredictability. New products are…
Q: Describe the six steps of the personal-selling process.
A: Ans. Introduction The selling process is a bunch of exercises embraced to effectively get a…
Q: What are the different types of marketingchannels?
A: Distribution in marketing explains entire procedure through which goods are made available to…
Q: __________ Deloitte, a public accounting firm, helps to underwrite the musical production “Mama Mia”…
A: Firm- A profit business organization like a limited liability company, corporation or partnership…
Q: On what things can a person agree or disagree on the subject of buyouts and mergers? (of companies)
A: The term buyout in the corporate sector refers to the process wherein more than half of the existing…
Q: What is physical distribution? Which major functions does it include?
A: Chain of distribution gives business benefits to distribute goods into different geographical…
Q: Explain how integrated marketing communications works to have the maximum impact on the customer.
A: Institutions utilize integrated marketing communications (IMC) to product further organize their…
Q: go Re!! 3. Social Problems 4. Hyper local c
A: Tata tea was a normal vendor for selling tea packets like its competitor but after the ad campaign…
Q: 3. Sales Call Objective (must require customer action (i.e. making a purchase, supplying…
A: Sales Call Objective: Call objectives refer to the call that comes in many forms and sizes, but they…
Q: Why must firms introduce new products?
A: Development of product is the part of business marketing strategy where they Focus on bringing new…
Q: Compare and contrast the characteristics of price and non-price competition
A: Every company will try to compete with its competitor for the same market share. They will try to…
Q: What is integrated marketing communications, and why is it becoming increasingly accepted?
A: Integrated marketing communication is critical for business-to-business marketing and direct…
Q: ___________Western Day was a special day at the office. Janice wanted to dress in the latest western…
A: Products are recognized as goods and services due to their feature of being touched and stored for…
Q: _______ A competitive activity with defined rules for a community of players
A: Digital Marketing is based upon internet technology for implementing various marketing campaigns and…
Q: what are the examples of important assumptions of a starting pastry business for the first 6 months
A: * Introduction - Before understanding the assumptions for starting a pastry business let us first…
Q: _________Which environmental force influences change in consumers’ attitudes, beliefs, norms,…
A: Marketing environmental force comprises of internal and external factors, that are responsible for…
Q: How can social media be used to market and advertise a firm’s products or services?
A: Social media help the business to reach additional consumers. Engaging with your audience and…
Q: What are the four stages of the product life-cycle? How can a firm determine which stage a…
A: Product features: 1. Product should have distinguishing characteristics, i.e., it should be…
Q: What were the new skills and insights learned from vlogging?
A: Composing. Positively writing for a blog has refined my syntactic abilities (less versus less,…
Q: Characterize FOUR (4) impacts of social media towards economical change in every country.
A: Interactivity, connectedness, and user-generated fabric are all trademarks of social media. For…
Q: a buyers salesperson must ensure that any additional terms agreed to in the offer are completed…
A: Option 1 - The pre-closing inspection is normally done during the week of closing.
Q: Some brands achieve customer loyalty by retaining an air ofexclusivity and privilege, even though…
A: There are many brands that are present in the market which achieve customer loyalty by retaining an…
Q: How does technology facilitate collecting and analyzing marketing information?
A: Marketing Technology- Marketing technology describes a software range and tools that help in…
Q: ___________A customer tracking system is an example of e-business _______________ resources. a.…
A: E-business states about business activities which are performed on online websites. It requires…
Q: How are current assets distinguished from fixed assets?
A: Companies own a wide range of assets that are used for various purposes. A company also holds these…
Q: Which of the following statements about the University of Michigan consumer sentiment survey is not…
A: Consumer sentiments refers to the personal experiences gained and feelings which they experienced by…
Q: Which of the following examples means that the researcher's focus is to study culture at the micro…
A: By definition, macro cultures have massive populations and cover large geographic areas. There are,…
Q: As future marketers it is fair to say that you must believe that in order for a company to be…
A: Ans. Introduction Integrating marketing is adjusting your showcasing channels to advance your items…
Q: 4. While the natural assumption is that you should be on all the popular platforms, this can be…
A: Social media is just a type of internet-based communication. Users of social networking sites may…
Q: Describe three major types of pricing associated with business products.
A: Pricing- The procedure whereby a company sets the price at which the company would sell its services…
Q: The short-term financial objective should be to ensure the _____________ . Select one: a.…
A: A business inorder to survive must have a clear goal which is to be achieved in the short term and…
Q: The core of many firms' e-commerce initiatives today is an e-commerce process architecture, which…
A: An e-commerce process architecture of any firm is defined as the step by steps processes that are…
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- When researchers ask consumers to rank their preferences of different product combinations, they are using a survey-based multivariate technique known as what? Select one: a. ZMET techniques b. Multi-attribution model c. Residual analysis d. Conjoint analysisMovieFlix - Advertising and Subscriptions Year Advertising Expenditure $ 000 Membership Subscriptions 2013 51 62 2014 58 68 2015 62 66 2016 65 66 2017 68 67 2018 76 72 2019 77 73 2020 78 72 2021 78 78 2022 84 73 2023 85 76 (i) Plot the scattergraph for the data. (ii) Use the data, to develop a regression equation relating advertising expenditure to membership. (iii) Estimate the membership if $40 000 is spent on advertising. (iv) How much must be spent on advertising to obtain a membership of 80 (000)? (iv) What is the nature of the relationship between advertising expenditure and membership? (v) Forecast 2024 membership using an alternative method, clearly explaining…How does the accuracy of prediction markets compare to public opinion polls? Prediction markets' accuracy varies widely, They both are equally accurate. Prediction markets provide less accurate forecasts Prediction markets provide more accurate forecasts.
- An automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models).a) If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.b) Comment on the utility of a model based on the hypothesis.1. Definition of market segmentation. 2. Difinition of market targeting.As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare the problem definition and the research design for this ztufy
- 13 Data provided by Wendy, who is taking part in a marketing research study, shows that she had cereal for breakfast on Monday and Wednesday this week, and a bagel on Wednesday. It is most likely that Wendy _____. reports what she is eating on an app is part of an online survey is a mystery shopper in a diner has been posting her meals onto her social media accountIn respect of primary and secondary data compare and contrast: 1) The main differences between primary and secondary data 2)The advantages and disadvantages of primary and secondary dataFrom a managerial perspective, which is NOT one of the important functions of marketing research: Causal Function Predictive Function Diagnostic Function Descriptive Function Creative Function
- The expert’s opinion and the test marketing methods are examples of Qualitative and Quantitative methods of sales forecasting respectively. Contrast these two methods and any other three methods each of the qualitative and quantitative sales forecasting citing relevant examples in the food and beverage industry to support your answer(a) Why might a marketing researcher prefer to use secondary data rather than primary data in a study? (b) Why might the reverse be true?q25- Which data analytics type focuses on answering the question “How many computer monitors should we prepare for the next year-end sales?” Select one: a. Prescriptive analytics b. Predictive analytics c. Descriptive analytics d. Diagnostic analytics