Market segmentation can be best described as the process of Select one: O a. turning marketing plans into marketing actions to accomplish strategic marketing objectives O b. dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate marketing programs O c. assigning specific human attributes to a given brand O d. evaluating each market segment's attractiveness and selecting one or more segments to enter
Market segmentation can be best described as the process of Select one: O a. turning marketing plans into marketing actions to accomplish strategic marketing objectives O b. dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate marketing programs O c. assigning specific human attributes to a given brand O d. evaluating each market segment's attractiveness and selecting one or more segments to enter
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Transcribed Image Text:Market segmentation can be best described as the process of
Select one:
O a. turning marketing plans into marketing actions to accomplish strategic marketing objectives
O b. dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who
might require separate marketing programs
O c. assigning specific human attributes to a given brand
O d. evaluating each market segment's attractiveness and selecting one or more segments to enter
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