Usually after segmentation, a company's marketing will continue to select the market segment that has been segmented previously. The selection of this segment is called Market Targeting. This selected segment is called the Target Market. Explain FOUR (4) types of market targeting that can be applied by a business. Condude with your opinion on which is the best market targeting strategy to be applied for a start-up cоmpany.

Usually after segmentation, a company's marketing will continue to select the market segment that has been segmented previously. The selection of this segment is called Market Targeting. This selected segment is called the Target Market. Explain FOUR (4) types of market targeting that can be applied by a business. Condude with your opinion on which is the best market targeting strategy to be applied for a start-up cоmpany.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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