Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 19.1, Problem 19.2LR

a)

Summary Introduction

To discuss: The media richness

Introduction:

Social media is classified into two categories:

  • Media richness
  • Self-disclosure

b)

Summary Introduction

To discuss: The self-disclosure

Introduction:

Social media is classified into two categories:

  • Media richness
  • Self-disclosure

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