Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 19, Problem 4AMK
Summary Introduction

To discuss: The significance of user generated content (UGC) with contrast of social media and traditional media

Introduction:

User generated content (UGC) is the publicly available online media content which are created by end users.

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