Case summary:
Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.
The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing,
To discuss: The competitors of online shopping service S.
Introduction:
Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.
Want to see the full answer?
Check out a sample textbook solutionChapter 19 Solutions
Marketing
- Which recent measures undertaken by StuffDOT have contributed to an increase in the site's usability?arrow_forwarda) Conduct a brief research on two successful online businesses whose revenues are not based on advertising, and write a report to describe each of them.b) Find a website that you think is successful in creating an effective web presence. Why do you think this website is good? Find also a website that in your opinion is not creating an effective web presence. What are the problems with this website and how could they be resolved?c) Doing business online is inherently risky. Discuss this assertion with specific risks associated with doing business online.d) Explain ways of ensuring security when embarking on e-commerce.e) Do some research to find out about the different kinds of internet connection services that are available in Ghana. Explain the benefits of these different services and the costs.f) As an individual packet travels from one network to another, the computers throughwhich the packet travels determine the best route for getting the packet to itsdestination. Describe this…arrow_forwardA. Briefly outline and explain what your understanding of marketing is? B. Suggest three (3) reason why companies engage in marketing. C. Briefly outline four (4) benefits of marketing to a company? Provide examples to justify your responses to each question.arrow_forward
- 4. Is their website user-friendly to consumers in Airbnb? Why or why not?5. Give recommendations to further improve their relationship with customers in airbnb .arrow_forwardExplain the following steps that a business goes through to achieve a competitive advantage: a. Communicate with its customer. b. Seek to deligth its customer c. Defining its brand proposition. d. Choose a competitive advantagearrow_forward1) Which of the following is most essential to any definition of marketing?A) demand managementB) the production conceptC) customer relationshipsD) making a sale 2) All of the following are accurate descriptions of modern marketing today, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. 3) According to management guru Peter Drucker, "The aim of marketing is to ________."A) create customer demandsB) identify customer demandsC) make selling unnecessaryD) set realistic customer expectationsarrow_forward
- 3. a. What are some of the key differences between traditional and digital marketing, and how might these differences impact the small business owner's decision? b. What are the various social media platforms that you will use to promote Fresh Bloom? Explain the same with reasonsarrow_forwardWhat is meant by the following concepts? a. Electronic Marketing. b. Fully digital products. c. Subscriptions formarrow_forwardWhich one statement best summarizes the purpose of vertical media? Industry specific information General business reports Consulting documents None of the above All of the above.i need more explanation.arrow_forward
- Your potential target and customer segmentation with focus on Digital solutions i. Actual customer ii. Potential customers iii. Aspirational customer 2. Potential approach to close your segmentation and identification of ¨personas¨ i. Bundling ii. Portfolio i ii. Product line iv. Promotionsor incentives Ans both otherwise don't ansarrow_forwardMarketing Questions 1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities. 2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______. 3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments. 4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets. 5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______. 6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________. 7. The rate at which an innovative new product category passes through the _________________________ is…arrow_forwardCompany websites are primarily designed to:a.) Provide consumers with tips for product ideasb.) Advertise promotions and eventsc.) Directly provide a channel for product purchased.) Establish goodwill with consumers and potential clientsarrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning