Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 19.2, Problem 19.4LR
Summary Introduction

To discuss: User-generated content presented by some user in media F.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites.

There are various media through which the brand managers to promote their marketing actions. The four major social medias are F, T, L, and Y.

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