O 1. Choose any consumer durable product that you purchased and explain the 4Ps of marketing mix and the three levels of product. 2. Write a service that you used/ utilized recently and explain the three extended P's. The distribution of marks will be as follows 4Ps of marketing Mix 3 levels of Product 3 extended Ps of Service ٠٥٦:٣٢ م

6 Explain ethical standards and consumer rights and responsibilities - Explain what are the ethical standards that cover• Privacy, confidentiality and security of customer information• Disclosure of material facts, conflict of interest and referrals• Price guide recommendationsIn your report be aware we are not looking for the legislation that governs these behaviours but rather the ethical principles and considerations you should consider when dealing with those issues.

Answer 7, not 6

Q 1. How do marketers classify products? Q 2. How can companies combine products to create strong co-brands or ingredient brands? Q 3. How can companies use packaging, labelling, warranties, and guarantees as marketing tools?

32- Which one of the following is the reason for inelastic consumers that the retailers should consider in fixing the price? a. Consumers are price sensitive b. There are substitutes c. There are no substitutes d. Purchase urgency is low

Godo

Analyse what ethical issues in marketing mix of case 1 that were complained by customers as indicated in the above press release. Use the relevant information from the press release to support your analysis.eg ethics in promotion/product/place/price

1.Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers?                          (Minimum 150 words)   2.Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11.  (Minimum 150 words) 3.Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. ) (Minimum 150 words)   4.Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any…

An ABC Brand wants the business to thrive, so the marketing team does marketing through Facebook social media. Brand ABC advertises on Facebook as detailed below: - 2,300,000 Facebook Impressions -$4,700 Advertising costs - 1,800 Sales -$11,700 Revenue Based on the information above, calculate the Return on Investment (ROI) of the ABC b rand.

Sales of ABC by category, in millions of Rupiah 2016 101 131 86 118 157 46 66 109 Electronics 300 330 132 261 Fashion Supermarket 463 616 801 376 1 Other Mar Apr May target May 1st to 15th Number of 1,838 2,389 3,046 457 transacting agents