Concept explainers
a)
To discuss: The way the websites can increase the sales of the product.
Introduction:
Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.
b)
To discuss: The reason why Person X expects the target market customers to respond to it.
Introduction:
Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.
Want to see the full answer?
Check out a sample textbook solutionChapter 19 Solutions
Marketing
- You are presently working as a consultant with a well-known soft drink business. Include this conversation as part of your overall marketing strategy when explaining to the business how the Internet should be included into your overall marketing strategy and what efforts the firm should take to improve its online image. Create drafts of all live-required web pages prior to their release.arrow_forwardHow good a job does your organization do in creating value for your customers based on the marketing mix, service providers and the e-marketing mix? Explain how these areas can be improved? What role should internal marketing and the employee value proposition play in this process? How can your company co-create value with customers?arrow_forwardIm gathering some information about this question, please help me to achieve the responses that needed. Your help will play a big role in my marketing. Thanks! Direct discussion of how you plan to collect and maintain information of members of your "Community of Practice."arrow_forward
- You have a consulting job with a major beverage company. Include a discussion of the firm's online reputation and how it may be improved as part of your overall marketing strategy, and explain to the company how the internet fits into your overall marketing plan. Before releasing any new web pages to the public, make sure to test them thoroughly.arrow_forwardA prospective customer want to track it's web traffic, what are the various sources they can use and how can they use this information to better align with it's strategies and target segments?arrow_forwardCustomer Discovery Watch this video How to get your first 10 customers? https://youtu.be/WAXLTG9n7Kw Your first 10 customers are actual people or organizations whom you think will use your product or service. This step is crucial because if you cannot identify real people or organizations who will serve as your first 10 target customers, this means that you don’t understand your customer segments.arrow_forward
- Propose a marketing event to increase the awareness of a new recording artist and their music. You have less than $1,000 to spend and want to multiply the impact of your marketing event by using the Internet. 1.Briefly describe the marketing event to promote the new recording artist. 2.Describe how you will use the Internet to extend the impact of the marketing event.arrow_forwardA. Briefly outline and explain what your understanding of marketing is? B. Suggest three (3) reason why companies engage in marketing. C. Briefly outline four (4) benefits of marketing to a company? Provide examples to justify your responses to each question.arrow_forwardYou have been hired as a consultant by a major beverage manufacturer. Ensure that, as part of your overall marketing strategy, you address and describe the measures that can be taken to increase the company's online visibility. Before releasing a website to the public, ensure that it has undergone extensive testing.arrow_forward
- What are the advantages to both the company and the clientele that CRM may bring? Provide illustrative evidence to support your explanation.arrow_forwardGive an explanation of how segmentation works at its most fundamental level. What distinguishes it from standard paging? What is a "compaction"?arrow_forwardThe main aim of modern marketing is to : Select one: a. Aggressively sell products to customers b. Focus on the features of the product c. Make products to earn maximum profits d. Earn profit through customer satisfactionarrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning