Concept explainers
Case summary:
Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.
The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing,
To discuss: The recent action of online shopping service S to its user-friendliness.
Introduction:
Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.
Want to see the full answer?
Check out a sample textbook solutionChapter 19 Solutions
Marketing
- How might the misperception about the importance of having an e-portfolio have begun?arrow_forward(a) Discuss in details the security and threats issues of e-business?arrow_forwardWhat are the implications of "micro-targeting" strategies on social media in escalating or mitigating crises?arrow_forward
- Who might participate in the social media interaction onbehalf of a company? What strengths could each of thesepeople contribute to the conversation?arrow_forwardHow can we stop social media rumors before they spread?Please answer about IT Research Methodology course.arrow_forwardIs outsourcing good for an e-business? The firms employees?arrow_forward
- In what ways can user-generated content (UGC) contribute to a social networking crisis?arrow_forwardHow does social media dictate how people interact and form connections with other people online andoffline? Is it different? If yes, how and why?arrow_forwardHow might "filter bubbles" exacerbate crises on social media, and what strategies can platforms employ to counteract them?arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning