Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 19, Problem 2AMK

a)

Summary Introduction

To discuss: The likes or interest of the college men.

Introduction:

Media F helps the retailers in many ways by way of positing their products, information, pictures, links and ads.

b)

Summary Introduction

To discuss: The likes or interest of the college women.

Introduction:

Media F helps the retailers in many ways by way of positing their products, information, pictures, links and ads.

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You and three college friends have decided to launch an online business selling cloths college students wear-T- shirts, shorts, sweats, and so on. You plan to use Facebook ads. What "likes" or interests do (a) college men and (b) college women have that might help you in planning your Facebook strategy?
You and three college friends have decided to launch an online business selling clothes college students wear—T-shirts, shorts, sweats, and so on. You plan to use Facebook ads. What “likes” or interests do (a) college men and (b) college women have that might help you in planning your Face book strategy?
While conducting your research and SWOT analysis for your social marketing campaign, you discovered that there are at least 3 other ongoing campaigns addressing the same issue as yours. In this case the best action would be for you to : a. Continue with your campaign as planned because these are supportive efforts. b. Stop your campaign completely c. Continue with your campaign focus on doing better than the ongoing campaigns and consider them competitors . d. Attempt to change the focus of your campaign to target another one which was ignored by the current ongoing campaigns
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