Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 19.4, Problem 19.7LR
Summary Introduction

To discuss: The difference between passive receiver of a conventional media and an active receiver of social media.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites.

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