Based on the market positioning, which of these is the marketers' objective? O To create confusion among customers about their product O To create a bad impression about the competitor's product O To create unique market positions for their products in the customer's mind O None of the option

Based on the market positioning, which of these is the marketers' objective? O To create confusion among customers about their product O To create a bad impression about the competitor's product O To create unique market positions for their products in the customer's mind O None of the option

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Strategies in Marketing

Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.

Question

Based on the market positioning, which of
these is the marketers' objective?
O To create confusion among customers
about their product
O To create a bad impression about the
competitor's product
O To create unique market positions for
their products in the customer's mind
None of the option

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