Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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According to Dr. Daniels' which of the following asks the question "Does your promotion make more than it costs to produce?"
The country western song test
The meatball sundae test
CO
The return on equity test
Market research sniff test
"Does your marketing suck?" diagnostic
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Transcribed Image Text:According to Dr. Daniels' which of the following asks the question "Does your promotion make more than it costs to produce?" The country western song test The meatball sundae test CO The return on equity test Market research sniff test "Does your marketing suck?" diagnostic
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