Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Which of the following strategies are best recommended for the "D" (Desire) Stage of the AIDA model to help customers realize they want a product?
Multiple Choice
show customers that their product can solve a problem
associate desired values such as friendship or happiness with a product
showcase the personality of a brand
place advertising in unexpected situations
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Transcribed Image Text:Which of the following strategies are best recommended for the "D" (Desire) Stage of the AIDA model to help customers realize they want a product? Multiple Choice show customers that their product can solve a problem associate desired values such as friendship or happiness with a product showcase the personality of a brand place advertising in unexpected situations
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