Answered: Benefit segmentation requires finding…

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Marketing

Benefit segmentation requires finding the major advantages or features people look for in the product. * O True O False

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Benefit segmentation requires finding
the major advantages or features
people look for in the product. *
O True
O False

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