Which of the following variables are qualitative? *   A. Favorite department store. B.  Type of telephone. C. Cost of smart phones. D. Brand of personal computer used. E. Net weight (in grams) of packaged cereal

1. Definition of market segmentation. 2. Difinition of market targeting.

How might an Al algorithm decide or predict how much you liked what music you listened to on Alexa Music, Spotify or Pandora? (MA - pick all the answers that apply) O By just asking you after you listened to the music. By monitoring your facial expression and iris scan. By how long you replay the music. By monitoring the impact of the music's pitch, rhythm, and harmony to your neural (brain activity) along with your heat, sweat, and electrical responses to the music. By your first name. By your calculated personality profile prediction (a large pool of respondents survey O data that is matched to their Facebook likes and then applied to other profiles (including yours) and predicts how much you liked the music (with a high degree of accuracy). O By how many of your virtual friends on Facebook also like the same music. By how much you replay the music. By listening to your ultrasonic frequency while listening to music. O By your height, weight, and gender.

How would you develop a reflection on the collection of data from secondary schools students based on a research titled, "the impact of social media on adolescents participation in physical activity, particular football", using the Gibbs Reflective cycle

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Observation, interviewing, and focus groups are examples of collecting:    secondary data.   target data.   marketing data.   primary data.

According to the well-established pattern, the Negative Binomial Distribution, highly targeted campaigns will not lead to brand growth because: Select one: They do not measure the audience efficiently They do not reach many heavy buyers/consumers They do not reach many light buyers/consumers They do not use the media budget efficiently Accordirig to duplication of purchase/viewing, advertising in the highest reach media: Select one: Has the highest CPM Will also reach viewers of small(er) reach media Will not reach viewers of small(er) reach media Is not effective for reaching light users/viewers

Surveys are useful in describing the characteristics of a large population. No other research method can provide this broad capability, which ensures a more accurate sample to gather targeted information in which to draw conclusions and make important marketing decisions. Describe the main questions to be answered first before selection of a representative sample

Perform primary data collection yourself to investigate this phenomenon. Assemble a small focus group of Baby Boomer women. If you have trouble locating enough participants, perform an indepth interview with one Baby Boomer woman. Ask them/her about their/her opinion as to whether marketers are ignoring their segment. Using the Grace and Frankie example could be a good way to start the conversation. Ask them/her about how they/she feel(s) about being ignored (if that is the sentiment). Ask them/her what they/she would prefer marketers and advertisers do differently to better target Baby Boomer women. Write a brief summary of your findings.

Focus groups is a popular research technique in marketing research. What type of research method is most likely used in focus groups? survey experiment observation secondary data