Which of the following variables are qualitative? * A. Favorite department store. B. Type of telephone. C. Cost of smart phones. D. Brand of personal computer used. E. Net weight (in grams) of packaged cereal

Which of the following variables are qualitative? * A. Favorite department store. B. Type of telephone. C. Cost of smart phones. D. Brand of personal computer used. E. Net weight (in grams) of packaged cereal

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Which of the following variables are qualitative? *

A. Favorite department store.

B. Type of telephone.

C. Cost of smart phones.

D. Brand of personal computer used.

E. Net weight (in grams) of packaged cereal.

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