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- (a) Why might a marketing researcher prefer to use secondary data rather than primary data in a study? (b) Why might the reverse be true?Market research is a forecasting method:a) Naïve approach b) Jury of executive opinionc) Qualitative d) Qualitativee) Moving averageDescribe a marketing research problem in which both survey and observation methods could be used for obtaining the information needed
- 2. Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.Write any four differences between market research and marketing research.Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions? The marketing research process has several very distinct and important stages that need to be followed. In your opinion, which is the most important? Justify your view on this.
- Market research is a forecasting method:a) Naïve approach b) Jury of executive opinionc) Qualitative d) Quantitativee) Moving averageDefine observation research and what are the relative advantages/disadvantages of this type of research? What are 2 examples observation research might be used?The purpose of a problem statement, and how to identify a research problem in addition to the Basic characteristics of research problem.
- There are various market research methods. Select which applies a. Primary Research b. Segmentation Research c. Secondary Research d. Positioning ResearchState and briefly explain three (3) factors you could consider while choosing a research topicor research problem.What are some differences between a marketing decision problem and a marketing research problem? Answer the question with reference.