A department store enlists you to increase its ad rate conversions. You examine its audience segmentation and see that it has never surveyed its customers about their big five personality model dimensions. What do you propose to help the department store increase its ad rate conversions? You propose that the department store survey all of its employees to find out what their big five personality traits are. You average their scores to create the ideal consumer persona and encourage the store to target their ads to that persona. You propose to implement your personality analytics platform into the company's ad campaigns. Consumers are drawn to brands with the opposite personality dimensions because opposites attract, and those consumers are more likely to respond to the ads. You propose to incorporate a personality survey into the next ad campaign to capitalize on the BuzzFeed phenomenon and because consumers like to answer question about themselves. You propose to implement your personality analytics platform into the company's ad campaigns because consumers are drawn to brands that share their same personality dimensions and will be more likely to respond to that brand's ads.

give examples of each response bias.   Interviewer bias    Auspice bias    Extremity bias

How do you feel about assessing affective variables? Will you assess them in your class, and how will you use the results? Which ones do you feel should be assessed at school? (This is an education course. I did not see education in the subject options.)

Arrange Maslow's needs by dragging and dropping the needs in a hierarchy from the lowest order needs at the bottom of the list to the highest order of needs at the top. Self-actualization = Self-esteem = Physiological = Love and belonging = Safety needs

In the traditional decision journey, the stage 'Consideration Set' relates to this step in the AIDA model: a. Attention Ob. Adoption c. Desire d. Interest

select the correct answer

how is the statment a good esample of why validity and demographics is more valuable in advancing cross-cultural research? The most valuable and important research designs in advanced cross-cultural research are validity and demographics. Validity can be a construct, internal, or external. “Construct validity typically refers to the degree to which a variable has been operationally defined so that it captures the essence of a hypothetical construct under study. ”(Keith, 2019, p. 109-114). “Internal validity reflects the confidence with which we can draw cause and effect conclusions from our research results.” (Keith, 2019 p. 109-114). “External validity is the degree to which research results can be generalized beyond one's sample.” (Keith, 2019 p. 109-114). Demographics are valuable and important because demographics can help categorize and establish correct cultural information. There are advantages and disadvantages to having multi demographical areas involved in studies. In small…

(Study Edge] Study Edge is planning a commercial to run on UF television. They want to find a new way to segment their market. The plan is to survey the UF population and get general subjective measures. After receiving their responses, Study Edge will have a better idea of their potential customers product usage, media usage and overall lifestyle. What measurement approach did Study Edge utilize? O Personality Index Study O Denefil Study O Activities, Interests, and Opinion Study O Heavy Half Study O AD Preface Study

Need the correct answer to this practice question I found online please Answer the question below. Use the rubric in the materials for help if needed. In the late 1800s, researchers started studying the effects of advertising on memory and purchasing decisions. More recent research has shown different ideas. Discuss the difference between early thinking and later ideas. Identify where the three exposures rule would fit. In your conclusion, explain whether you agree with the earlier or later research. Use details to support your answer.

Perform primary data collection yourself to investigate this phenomenon. Assemble a small focus group of Baby Boomer women. If you have trouble locating enough participants, perform an indepth interview with one Baby Boomer woman. Ask them/her about their/her opinion as to whether marketers are ignoring their segment. Using the Grace and Frankie example could be a good way to start the conversation. Ask them/her about how they/she feel(s) about being ignored (if that is the sentiment). Ask them/her what they/she would prefer marketers and advertisers do differently to better target Baby Boomer women. Write a brief summary of your findings.