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- . Describe the manifest and latent motives thatmight arise in purchasing, shopping at, or givingto the following:a. Yukon hybridb. Saks Fifth Avenuec. Bose sound systemd. A kittene. Mercedes-Benz convertiblef. iPhoneWhich test is best to assess whether two independent means are equal? Group of answer choices 1. 2-sample t test 2. Levene's test 3. paired t test 4. one proportion test 5. two proportions testDevelop a questionnaire designed to measureconsumer satisfaction of a clothing purchase of $100or more. Include in your questionnaire items thatmeasure the product’s instrumental, symbolic, andaffective dimensions of performance, as well as whatthe consumer wanted on these dimensions. Theninterview several consumers to obtain informationon actual performance, expected performance,and satisfaction. Using this information, determineif consumers received what they expected (i.e.,evaluation of performance) and relate any differenceto consumer expressions of satisfaction. What arethe marketing implications of your results?
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- Read and explain briefly what it means “Several of our divisions have lately been using this so-called minimarket testing method. We had some shaving products use BehaviorScan, and a new up- scale bandage line used a somewhat similar service from ACNielsen. But I am increasingly concerned about the panel members in those test cities. My concern is not that the people become accustomed to the testing or that they overreact to stimuli. These are valid concerns, but there’s not much I can do about them. I am concerned, however, that our people do not know the effect of these things on the data we get. How would the results of our tests be affected if people like the testing too much? Or if they tend to become professional test participants and begin thinking like judges?”Q no .1 Highlight a TV advertisement that you feel might mislead consumers through claim-belief discrepancy. What inference process are you assuming?. Chapter 14 discusses the nature of problem recognition.Discuss the role that scent marketing might play in problem recognition in terms of actual state and desired state
- I 3. What are the (dis)advantages of using popular music in advertisements? Original music?Warthog Industries has recently developed an anti-acne product called Zit Hit. Warthog intends to market this obviously fine product by email order only. Warthog is considering purchasing the email list of the 30,000 members of Justin Bieber’s fan club. The company provided 400 emails from the list for Zit Hit to try out. An email advertisement was sent to these 400 individuals and the company received orders for 2,000 tubes of Zit Hit for an average of 5 per email with a sample standard deviation of 2 tubes. a. What is your forecast for the total demand for Zit Hit which will result from emailing the advertisement to all 30,000 fan club members? b. Construct an 95% confidence interval around your forecast.Never have we known more about the importance of addressing the lifestyle factors that pose the most serious threats to Americans’ health; how to motivate, support, and assist individuals to make lasting lifestyle changes; and how to support and assist health care professionals to deliver evidence-based preventive care aimed at behavioral change. Question: In your opinion, how has the COVID-19 pandemic affected the above statement that "changing health-related behavior represents a prime target for improving national health and health care"? Dig deep into your thoughts and research and consider the effect of the pandemic on our national healthcare platform as we move forward. What national changes have you seen, due to the pandemic, that will affect the future population health of our country?