Marketing research is good for which of the following? a. gathering data about what consumers will want in the future b. fine tuning concepts for known products c. fine tuning concepts for products to be invented d. fine tuning new concepts for old products

This is the function of marketing efforts in which certain marketing plans or strategies are developed so that the overall objective of the marketing should be accomplished. What is it? A. Market Analysis B. Market Implementation C. Market Control D. Market Planning

marketing company is facing some issues with his new marketing strategy since the data he and his team gathered from surveys wasn’t compatible with the analysis tool they’re most comfortable using. Which of the following current issues in Data Warehousing best describes the given scenario? * The company cannot have access to the data. The data gathered by the company is unusable. The data gathered by the company is impossible to understand. The company cannot find the needed data. Which of the following is NOT a characteristic of a Data Warehouse? * A data warehouse is most often than not, normalized. All of the above are characteristics of a data warehouse. The data stored in a data warehouse is usually large. The data stored in a data warehouse came from sources, both inside and outside the organization.

Which of the following is NOT true about marketing research?     It’s one of the core disciplines (functions) within the field of marketing     The bigger the marketing expenditure or risk, the more important it is to get good data to justify a course of action     Even if you personally don’t do marketing research in your career, you are likely to use it or to buy it     The bigger the business, the more likely it is to do marketing research, and the more frequently it will do marketing research     All of the above are true about marketing research