Marketing research is good for which of the following? a. gathering data about what consumers will want in the future b. fine tuning concepts for known products c. fine tuning concepts for products to be invented d. fine tuning new concepts for old products

Marketing research is good for which of the following? a. gathering data about what consumers will want in the future b. fine tuning concepts for known products c. fine tuning concepts for products to be invented d. fine tuning new concepts for old products

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Marketing research is good for which of the following?

gathering data about what consumers will want in the future

fine tuning concepts for known products

fine tuning concepts for products to be invented

fine tuning new concepts for old products

Research activities performed to discover the the needs and preferences of consumers and potential consumers. It examines target markets, target audiences, consumer interests, customer feedback, market environment, competitors' positions, etc.. Market research also includes the techniques to develop, launch, and make successful products and services in the market .

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