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1. Match the following: Campaigns How you will present the ad developed with say in the ad What you will Document that includes both that are the ad appeal influence the being used for influence the and execution to better the intention of to better consumer a longer period to be used consumer of time Advertising Appeal Advertising Execution Creative Brief Campaign theme O O

1. Match the following: Campaigns How you will present the ad developed with say in the ad What you will Document that includes both that are the ad appeal influence the being used for influence the and execution to better the intention of to better consumer a longer period to be used consumer of time Advertising Appeal Advertising Execution Creative Brief Campaign theme O O

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Match the following: Campaigns How you will present the ad developed with say in the ad to better that are What you will Document that includes both the ad appeal influence the being used for influence the and execution the intention of to better consumer a longer period consumer to be used of time Advertising Appeal Advertising Execution Creative Brief Campaign theme 2. When the client comes to an agency and says they have a new product they want their target market to know about, then the agency should think about creating an ad with these kind of appeals in mind: *Hint: you can choose more than one appeal. a. Comparative appeal b. Price appeal c. News appeal d. Popularity appeal e. Feature appeal оо
Transcribed Image Text:1. Match the following: Campaigns How you will present the ad developed with say in the ad to better that are What you will Document that includes both the ad appeal influence the being used for influence the and execution the intention of to better consumer a longer period consumer to be used of time Advertising Appeal Advertising Execution Creative Brief Campaign theme 2. When the client comes to an agency and says they have a new product they want their target market to know about, then the agency should think about creating an ad with these kind of appeals in mind: *Hint: you can choose more than one appeal. a. Comparative appeal b. Price appeal c. News appeal d. Popularity appeal e. Feature appeal оо
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