1. Match the following: Campaigns How you will present the ad developed with say in the ad What you will Document that includes both that are the ad appeal influence the being used for influence the and execution to better the intention of to better consumer a longer period to be used consumer of time Advertising Appeal Advertising Execution Creative Brief Campaign theme O O

what is the coca cola targeting with your own words (without explin what target mean start deeply with coca cola targeting)

In detail, describe (minimum of 10) different Ad exposures someone could experience on a given day. (For example: North Face Jacket Facebook ads while using facebook, in the morning, and seeing lawyer billboards while driving in the evening)  Analyze it from a marketer's perspective, as to why they reached you the way they did, you being their target audience.

Discuss the concept of keyword intent and its significance in online marketing.

provide an explanantion of the marketing terms, compare and contrast them and provide and example of how they are used in marketing. 1.1 need and wants

According to the well-established pattern, the Negative Binomial Distribution, highly targeted campaigns will not lead to brand growth because: Select one: They do not measure the audience efficiently They do not reach many heavy buyers/consumers They do not reach many light buyers/consumers They do not use the media budget efficiently Accordirig to duplication of purchase/viewing, advertising in the highest reach media: Select one: Has the highest CPM Will also reach viewers of small(er) reach media Will not reach viewers of small(er) reach media Is not effective for reaching light users/viewers

The largest segment of the U.S. population, the "baby boomers," are moving into older adulthood. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation. Find at least 4 images or video clips of advertising or other popular media that is targeting the older adulthood age group. Use a caption for each piece of media to explain the advertisements and how it relates to the cognitive and physical development or decline of the older adulthood age group.

An online marketing company's marketing team launched a paid media advertising campaign to increase its customer base. Now the marketing team is looking to measure the KPIS to see if the advertising is driving more people to the company's services. Which types of metrics should the team be measuring? O cost per click, impressions, profits per customer, customer acquisition cost O likes, shares, comments, retweets/reposts, positive/negative sentiment advertising value equivalency, brand mentions, article counting

What are some limitations in using tiktok as a social media campaign to reach teens about consistent condom use for all sexual encounters?

What is a smart banner? How does this relate toselective attention?