Repurchase often depends on whether or not a customer is satisfied. To fully understand satisfaction, marketers must understand the relationship between the consumer's expectations and the product's _____. brand personality perceived performance recognition service quality

Repurchase often depends on whether or not a customer is satisfied. To fully understand satisfaction, marketers must understand the relationship between the consumer's expectations and the product's _____. brand personality perceived performance recognition service quality

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 1DYMP

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Concept explainers

Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.

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brand personality

perceived performance

recognition

service quality

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