A newspaper heading is Titled 'Why it is relevant for any Businesses to have a Website in order to remain relevant during these times of tense competition from the global world' Your lecturer request that you discuss any four(4) uses of a Website that you know of. You are encouraged to discuss by giving examples where possible.(20 marks).

1. Define the terms "media spin," "propaganda" and "news triage" and give examples to support each one. Then, please explain which one, in your own view, impacts people's perception on the news being reported. Do any of the above terms impact the objectivity of the media? if so, in what way/s?

Brenda wants her firm’s marketing communications to be more carefully targeted in order to increase customers’ receptivity to the firm’s marketing messages. To achieve this goal, Brenda will likely turn to   A)   sales promotions.             B)               C)   public relations.            D)   price reductions.            E)   direct marketing.

Describe the type of media that might be most suitable for promoting: (a) tomato soup, (b) greeting cards, (c) a business component material, and (d) playground equipment. Specify any assumptions necessary to obtain a definite answer.  

Which of these prove that marketing is a system? a. Marketing activities follow a process. b. Marketing decisions affect and are being affected by the environment. c. Marketing is the same as selling. d. Marketing is a science and an art.

Public relations (PR) are two-way communication between an organisation And its various publics. It is an effective management role in various Industries from commerce and politics to religion, charities and many others in between.4.1 Discuss the responsibilities of a PR manager.  4.2 Explain the importance of research when preparing for a publicrelations campaign.

Prepare an audience analysis for two different stakeholders reading your project (one internal and one external). How would your project need to adapt to cater to each audience?  Audience effect: What is the desired audience effect?Supplemental purposes: What other purposes must the report accomplish?

You are assigned as an advertising consultant for ABC Insurance. Suggest with appropriate examples FIVE (5) execution style which will capture audience’s attention and interest.

1.2 Elaborate on the different marketing metrics that can be utilized to assess a digital marketing campaign. Use relevant examples from the article and appropriate research to substantiate your response   Please provide references. I want to compare to what I have already. Thank you so much, much appreciated.

1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems   2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-action