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10. In social marketing, ___ is not as common BUT it helps create visibility and memorability.
11. You want your campaign’s positioning to help overcome or minimize perceived barriers.
12. The specific goods or services you want your target audience to acquire, utilize, or consume.
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- 24.Among the decisions relating to a product that a company must make are the following: O a. Segmentation, positioning and strategy O b. Advertising, sales promotion and personal selling Oc Environmental decisions Od. Branding, labeling and packagingQ1.In an anti-smoking campaign, social marketers were evaluating different audience segments in order to select one to target .They gathered and compared information about the occurrences of lung disease and cancer in each segmentThis is an example of which evaluation factor? a. Problem incidence. b. Problem severity C. Segment size d. Reachabllity ______________________________________ Q2. When evaluating potential segments for a campaign on reducing child obesity. The percentage of children who are obese, can be categorized under which evaluation criteria: a.Problem b. Problem severity C. size d. Defenselessness ______________________________________ Q3. News and entertainment media have power on influencing behaviors, on the other hand movies have minimal influence. T/F5. Benjamin bought a used car and wants to change the seat covers. What is this an example of? Oinformation search Oproduct choice O problem recognition O evaluation of alternatives
- 1. Which of the following is FALSE? The federal government is the largest producer of marketing facts All businesses share a common problem of needing information The principal task of marketing research is to increase profit Marketing research is only one of the aspects of a marketing strategy 18. Pamela, a makeup influencer on is curious to know what kind of content is most pleasing to her viewers. To do so she asked them to post their ideas in the comments section below her videos. She also looks at evaluating her different videos based on the number of likes. Pamela can be said to be exploring... a discovery-oriented decision problem normal thinking both discovery- and stragey-oriented decision problems a strategy-oriented decision problem serendipitous discoveries 19. Which of the following statements is FALSE? A "problem" confronting a company might also be viewed as an opportunity, and vice versa. Misdefining the problem or opportunity can…1. "Torches of Freedom" was a campaign designed to increase acceptance and popularity of smoking for women, which at the time was taboo. Group of answer choices True False 2. The Press Agentry Era is known for: Group of answer choices Influencers All of the above are INCORRECT Publicity Stunts Corporate Social Responsibility 3. Public relations research includes formal and informal methods. Group of answer choices True FalseH&M claims that its female consumers are more brand loyal than male. The company’s management may want to determine from time to time whether or not this claim is true. This is an example of a. Directional hypothesis b. Non directional hypothesis c. Relational hypothesis d. Alternate hypothesis
- A Moving to another question will save this response. Quèstion 1 Marketing Mix consists of the 4 P's. One of those P's is Place. In making products and services available to consumers, members of the marketing channel perform many key functions. List the eight key functions performed by marketing channel members. For the toolbar, press ALT+F10 (PC) or ALT+FN+F1O (Mac). 三v A v 10pt 0円 IUS Paragraph Arial Ω 困由田田 ABC x² X, +, | 三三 田 O WORDS POWER P hp 回田Take Chic-Fila fry prices and make a "Decoy Effect" symbolically. What you choose could be descriptive, visual, or video. There are different ways that you could do this including the following: - A simple description. - A (small-size) photo included in your discussion board entry. - A web link to a photo or a video. Each entry must be G-rated - this includes any web links that you incorporate in your entry. Creativity and humor are welcome. Multiple entries are welcome and encouraged.1) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the innovation process.2) A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.3) A(n) ________ is any good, service, or idea that is perceived by someone as new.4) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitorsâ published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.5) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.6) Most established companies focus on ________ when it comes to innovation.7) ________ is the difference between the prospective…
- Q1. What can a mobile phone marketer do to take a more proactive approach to the changes in the marketing environment? Discuss specific forces, including macro-environmental and micro environmental forces? (250-300 words) Q2. How and why might the duration of the decision-making process and the extent of information search differ between the different types of consumer buying decision behavior? Relate to real-life examples from your experience. (150 words)23. A marketer should understand that some general traits of a brand name are Select one:a. Easy to pronounceb. Easy to recognize c. Easy to memorize or recall d. All of these answers are correct.Match the Following...: Group of answer choices Business-2-Customer (B2C) [ Choose ] Customer Engagement [ Choose ] Customer Satisfaction [ Choose ] Customer Service [ Choose ] Customer Support ( choose) 1. the capacity to properly manage customer sentiments toward their overall shopping experience. 2. the capacity to sell products and services directly to customers within a marketplace. marketing class 3. the capacity to establish a relationship overtime with the customers instore or online. 4. the capacity to solve problems of customers when things go wrong. 5. the capacity to assist customers through out their shopping experience to ensure their needs has been met.