Answered: When users click on a display ad, the…

When users click on a display ad, the landing page should match the ad's: A) Value proposition B) URL C) Domain D) Alt-Text

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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When users click on a display ad, the landing page should match the ad's:

A) Value proposition

B) URL

C) Domain

D) Alt-Text

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