Part 2: Innovation and Creativity -  You are required to create supporting marketing communication collaterals in a creative manner to enhance the effectiveness of your integrated marketing communication campaign. -  You must create at least TWO creative collaterals to support your campaign. -  The collaterals could be banner, voucher, brochure, flyer, advertisement (print or video), event backdrop, newsletter, etc.

Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix. c. A big grocery chain won’t stock a firm’s new popcornbased snack product because it doesn’t think there will be much consumer demand.  

What distinguishes inbound sales strategies from outbound ones?  a. They involve seller-initiated actions. b. They operate independently of marketing strategies.  c. They align with buyer actions and technology for a seamless experience.  d. They primarily focus on cold calling techniques.

9. Hawaiian Punch has 94% brand recognition in its category. However, they have low share in the direct store delivery (DSD) channel that relies HEAVILY on bottlers and other distributors to get their products on the shelves. Thus, if they were to invest in more promotions to increase volume in the DSD channel, they should consider using: a. Push with Trade Promotions c. Pull with Trade Promotions b. Pull with Advertising d. Push with Advertising 10. Mary Kay was considering introducing new product, a hair care line, into a new market. This risky market growth strategy is best described as. a. Market Development c. Diversification b. Penetration d. Product Development 11. Mary Kay is most likely considering this because the stage of its life cycle. company is in its a. Introduction c. Decline b. Maturity d. Growth 12. Southwest has an overall commitment to "Connecting people to what's important in their lives through friendly, reliable, and low-cost air travel." This represents the…

4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”

Assume you are a real estate agent and you are selling the dorm room, apartment, or home in which you live. Create a short sales presentation.

Please answer this Simple question

Ad https://www.youtube.com/watch?v=DtLp4yH9IwI&feature=youtu.be See the above advertise and identify following: a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Does ad take advantage of any macro environment forces? If yes, how ?

Sales promotions should not be the singular tool for a promotional campaign because Group of answer choices all sales promotions have legal time limit restrictions to prevent unfair trade practices. gains from sales promotion are often temporary and sales drop off when it ends. sales promotions are too costly and soon become a financial liability. sales promotions are traditionally handled by outside firms and not the manufacturer, which often results in a significant loss of profit. consumers obtain an inflated impression of a product’s actual value or worth.

QUESTION 72 Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others.   QUESTION 73 Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs.