Part 2: Innovation and Creativity- You are required to create supporting marketing communication collaterals in a creative manner to enhance the effectiveness of your integrated marketing communication campaign.- You must create at least TWO creative collaterals to support your campaign.- The collaterals could be banner, voucher, brochure, flyer, advertisement (printor video), event backdrop, newsletter, etc.

Ans. Introduction Today, entrepreneurs have more selections than ever concerning how and wherein to…

Answered: Part 2: Innovation and Creativity -…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Part 2: Innovation and Creativity

- You are required to create supporting marketing communication collaterals in a creative manner to enhance the effectiveness of your integrated marketing communication campaign.
- You must create at least TWO creative collaterals to support your campaign.
- The collaterals could be banner, voucher, brochure, flyer, advertisement (print

or video), event backdrop, newsletter, etc.

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